
michael l.a. williams designs
Universal Orlando Resort Portfolio
My time at Universal highlights the power of team work and teams working together. While i can not take credit for all the parts of the designs i show here in this quick portfolio, i am fortunate to have been part of an incredible team of writers, editors, marketing professionals, project managers, licensed partners and fellow designers and art directors.
As part of a team that holistically efforted to create maintain and evolve a brand vision of Universal Parks all while maintaining the brand of the many licensed partners on a global scale was challenging and rewarding. Teamwork and partnership abounded in the environment we all created and participated in.
Sadly, COVID-19 hit our industry hard and the company was forced to downsize.
I bring with me the vast diverse experience i learned teaming up with an incredible group of creatives. This is just a sample of the expansive marketing we all contributed to, print, digital, video, large format and outdoor as well as signage on property. All the pieces here i worked on as the main designer as part of a larger team.
![]() Lanyard Booklet | ![]() Print Ad | ![]() Large Format |
|---|---|---|
![]() Signage | ![]() Print Ad | ![]() Publix Ticket Cards |
![]() Convention Booth | ![]() Van Wrap | ![]() Love Is Universal |
![]() Desk Wrap | ![]() Wayfinding Maps | ![]() Mouse Pad |
![]() Desk Wrap | ![]() Icon Designs | ![]() Print Ad |
![]() Guidlines for Flyers | ![]() Adapatable PDF | ![]() Banner Up |
![]() Print Ad | ![]() Print Ad | ![]() Digital Displays |
![]() Large Format | ![]() Poster |






















