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Universal Orlando Resort Portfolio

My time at Universal highlights the power of team work and teams working together. While i can not take credit for all the parts of the designs i show here in this quick portfolio, i am fortunate to have been part of an incredible team of writers, editors, marketing professionals, project managers, licensed partners and fellow designers and art directors.

As part of a team that holistically efforted to create maintain and evolve a brand vision of Universal Parks all while maintaining the brand of the many licensed partners on a global scale was challenging and rewarding. Teamwork and partnership abounded in the environment we all created and participated in.

Sadly, COVID-19 hit our industry hard and the company was forced to downsize.

I bring with me the vast diverse experience i learned teaming up with an incredible group of creatives. This is just a sample of the expansive marketing we all contributed to, print, digital, video, large format and outdoor as well as signage on property. All the pieces here i worked on as the main designer as part of a larger team.

Lanyard Booklet

Lanyard Booklet

Print Ad

Print Ad

Large Format

Large Format

Signage

Signage

Print Ad

Print Ad

Publix Ticket Cards

Publix Ticket Cards

Convention Booth

Convention Booth

Van Wrap

Van Wrap

Love Is Universal

Love Is Universal

Desk Wrap

Desk Wrap

Wayfinding Maps

Wayfinding Maps

Mouse Pad

Mouse Pad

Desk Wrap

Desk Wrap

Icon Designs

Icon Designs

Print Ad

Print Ad

Guidlines for Flyers

Guidlines for Flyers

Adapatable PDF

Adapatable PDF

Banner Up

Banner Up

Print Ad

Print Ad

Print Ad

Print Ad

Digital Displays

Digital Displays

Large Format

Large Format

Poster

Poster

© 2020 michael l.a. williams

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